Sarah hosted this event with B2B writers from various niches. It was a great panel of folks from finance to retail to education. Each session covered topics to help freelancers find their niche! Full panel is here: The B2B Niche Smörgåsbord As you may have guessed,...
Blog Topics for Your HR Audience

Blog Topics for Your HR Audience

Every writer and brand will eventually face the inevitable question: What should I/we write about? Answer your readers’ questions The best topics for your HR blog topics are those that answer your readers’ pressing questions. If you’re not sure what their pressing...
5 Best Free Online Marketing Tools

5 Best Free Online Marketing Tools

Regular readers of The People Side of the Business might be looking at the byline and asking, “Where’s Liz?!” Well, I’m right here. And it’s my great pleasure to introduce you to Mara Woosley. Mara is an amazing virtual assistant — and person — with whom I’ve had the...
Describe Your Voice in Three Words

Describe Your Voice in Three Words

Photo by Josh Rocklage on Unsplash Voice is such an important part of writing. It’s what connects us to our readers – whether that’s in fiction, non-fiction, marketing…even academic and journalistic writing. Many of us writers know we have a voice, but...
How to Do Research and Improve Your Research Skills

How to Do Research and Improve Your Research Skills

Creating almost any type of content follows the same process, from brainstorming ideas to final editing and publishing. Once you choose a topic and angle, you must collect the content, organize it so that it flows, make sure it’s error-free and finally share the piece...
5 Ways Templates Save Time and Money

5 Ways Templates Save Time and Money

What documents do you create repeatedly in your business? Do you have business templates for them? If the answer is “no,” you’re wasting time and losing money in addition to possibly looking unprofessional. Using templates for writers can save you hours of time, keep...